Key Factors of Consumer Behaviour Essay

1. Discuss and explain the key factors influencing consumer behaviour. Why must organisations understand consumer behaviour in order to optimise sales? â€Å"Marketing is the activity, set of institutions and processes for creating communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large† (AMA, 2007). â€Å"Consumer behaviour is the judgment of final consumers individuals and households who buy goods and services for personal consumption† (Kotler et al., 1999) There are four key factors influencing consumer behaviour. They are social, cultural, personal and psychological factors. Consumer may tends to change their buying behaviour according to these factors. Cultural factors are described as people who react particular way regard to religion reason. Different culture response differently, how people behave with their buying decision. for instance in Myanmar, majority of people do not have a habit of doing sport or using supplement for diet purposes. In United Kingdom, on the other hand, groups of men and women tend to emphasis on sport and taking supplement. As a supplement business prospective, they should not supply their product or sell in Myanmar. Social factors are mainly influenced by family, close friend and personal attitude. They are also known as ‘reference group’. Reference group are important as the product are satisfied for their needs, the message with forward to another person which is also known as â€Å"word of mouth†. The communication is powerful because we trust our friends’ and colleagues’ opinions. For example, majority of wealthy people do not buy a Primark product, simple because of their status, they should be buying much more expensive product such as Gucci and Chanel. If they do consumer Primark product their friend may talk behind their back which affect the status. After taking cultural and social factors into consideration, the next things people naturally put things into account is personal factors. personal factors can be defined as a belief in which a person think the particular brand is valued to them. Personal factors consists of buyer’s age, occupation, economic situation and lifestyle. Depending on human life cycle, buyers’ decision making is changing in different stages. Therefore, marketer often segment the market and target the consumer life stages. As an example, it is an inappropriate for the marketer to sell Samsung latest smart phone to senior citizen, they may only want to use simple keypad phone. In term of occupation, people are concerning about their status and image in their society. The products that they consume are crucial to his or her status. Psychological factors include belief, interest and motivation. Everyone has their own belief in different way. Often majority of people are bias when buying a particular brand. There is no right or wrong answer, in fact, people learnt from past experience whether the brand had met their needs or how they perceived the brand . For example, Iphone 5, more and more people are getting the new Iphone 5, not because it is very special. In fact Samsung s3, has better functionality than Iphone but still people buys it. This shows people value the brand of Apple and how they perceived the brand. Motivation factors are another factor that consumer think before they buy. According to Maslow theory, different people has different needs. So, marketer should know how to segment the market and target the right person to maximise sales. In summary, organisation should consider how consumer behave for certain product by looking at these four factors. furthermore, communicating with consumer are crucial to the market as they sent the message the consumer about the product’s feature. Therefore, marketer has to be segment the market and target the right consumer to deliver the message across.

Ghanshyam Thori Introduction: with a Quotation or Hypothetical Question

Ghanshyam Thori Introduction: With a quotation or Hypothetical question Followed by Resources for Essay â€Å"India’s new identity as a federal nation has been determined by the values & the heritage cherished by our trimphed national liberation movement. Media/Indian Education/Democratic Principles (depending on topic) has not only played an important role to liberate India from foreign rule but also to emanicipate its people from the tribal & feudal practices & elaborate indigenous system of sanctified social inequalities & oppression†. Content:  ·  ·  ·  ·  ·  ·  ·  ·  ·  ·  · All Dimensions should be included. Social Economic Historical Political Administrative Psychological Geographical (E. g. Geographical Inequalities, Variations etc) Humanitarian Dimension International Dimension (Developed Versus Developed Countries, South-South Cooperation, International Bodies like UNO, FAO, IMF, World Bank etc) Environmental Dimension.  ·  ·  ·  · Quote examples from GS, News, Magazines, TV etc. Current examples add marks. Don’t stretch on idea nor repeat any idea. Essay is coherent story of a number of ideas. Quotations are highly useful for essays & need to be memorized well. Language should be powerful (Sentences which show your command over language: â€Å"Read Essay on â€Å"Whither Indian Democracy† – Crack IAS material to get a glimpse of the demands of language required in essay writing†. Ghanshyam Thori Resources for Essay Ghanshyam Thori  · Resources for Essay Language should be creative (E. g. Not many would have imagined that the India Democracy would not be a case of Infant Mortality). Conclusion: The end of conclusion can be â€Å"Remember the immortal words of Swami Vivekananda or Gandhiji or Nehru etc† followed by quotation on that topic. Some Typical Words to be Used: Problem: predicament, plight, dilemma, quandary, bone of contention, hassle, conundrum, crisis. Criminal/Wrongdoer: offender, wrongdoer, culprit, lawbreaker, criminal, hooligan, vandal, ruffian, hoodlum, miscreant, malefactor, transgressor; juvenile delinquent, young offender. delinquent adjective 1. delinquent young people mischievous, culpable, transgressing, offending, criminal. 2. delinquent policemen negligent, neglectful, remiss, careless, slack, derelict. Love/Affection: affection, fondness, care, concern, attachment, regard, warmth, intimacy, devotion, adoration, passion, ardour, desire, lust, yearning, infatuation, adulation. Hate: loathe, detest, abhor, dislike, abominate, despise, execrate, have an aversion to, feel hostile towards, be unable to abide/bear/stand, view with dislike, be sick of, be tired of, shudder at, be repelled by, recoil from. Destroy: destroy the bridge demolish, knock down, pull down, tear down, level, raze, fell, dismantle, wreck, smash, shatter, crash, blow up, blow to bits, explode, annihilate, wipe out, bomb, torpedo. . destroy the countryside ruin, spoil, devastate, lay waste, ravage, wreak havoc on, ransack. 3. destroy their confidence terminate, quash, quell, crush, stifle, subdue, squash, extinguish, extirpate. 4. destroy the herd/tribe kill, kill off, slaughter, put to sleep, exterminate; slay, murder, assassinate, wipe out, massacre, Ghanshyam Thori Resources for Essay Ghanshyam Thori Resources for Essay liquidate, decimate. 5. destroy the enemy/opponents defeat, beat, conquer, vanquish, trounce, rout, drub; inf. lick, thrash. Hope: expectation, xpectancy, anticipation, desire, longing, wish, wishing, craving, yearning, aspiration, ambition, dream, belief, assurance, assumption, confidence, conviction, faith, trust, optimism. Initiative: , deed, move, effort, operation, performance, undertaking, manoeuvre, endeavour, exertion, exploit, striving. Emancipation (Focus on Spelling): setting free, liberation, release, deliverance, discharge, unfettering, unshackling, manumission; freedom, liberty. Empower: allow, permit, authorize, entitle, qualify, fit, license, sanction, warrant, accredit, validate, commission, delegate, legalize, empower. . enable you to cross the river allow, permit, give the means/resources to, equip, prepare, facilitate, capacitate. Important/Crucial: decisive, critical, determining, pivotal, central, testing, trying, searching. 2. the matter is of crucial im portance very important, high-priority, essential, momentous, vital, urgent, pressing, compelling Macabre: , grisly, grim, gory, morbid, grim, ghastly, hideous, horrific, horrible, horrifying, horrid, horrendous, terrifying, frightening, frightful, fearsome, shocking, dreadful, appalling, loathsome, repugnant, repulsive, sickening. Pathetic: pitiful, pitiable, piteous, to be pitied, moving, touching, poignant, affecting, distressing, heartbreaking, heart-rending, sad, wretched, mournful, woeful. pitiful, lamentable, deplorable, miserable, wretched, feeble, woeful, sorry, poor, contemptible, inadequate, unsatisfactory, worthless. Terrorism/Violence 1. â€Å"An eye for an eye makes the whole world blind† – Mahatma Gandhi Ghanshyam Thori Resources for Essay Ghanshyam Thori Resources for Essay 2. Victory attained by violence is tantamount to a defeat, for it is momentary – Mahatma Gandhi 3. Hate the sin, love the sinner. Mahatma Gandhi 4. When I despair, I remember that all through history the ways of truth and love have always won. There have been tyrants, and murderers, and for a time they can seem invincible, but in the end they always fall. Think of it–always. – Mahatma Gandhi. 5. The weak can never forgive. Forgiveness is the attribute of the strong. – Mahatma Gandhi 6 . To err is human, to forgive divine – Alexander Pope Hope/Corruption/Faith You must not lose faith in humanity. Humanity is an ocean; if a few drops of the ocean are dirty, the ocean does not become dirty. Mahatma Gandhi You must be the change you want to see in the world – Mahatma Gandhi Arise awake and stop not till the goal is reached — Swami Vivekananda Only as high as I can reach can I grow. Only as far as I can seek can I go. Only as deep as I can look can I see. Only as much as I can I dream can I be. Freedom/Liberty Freedom is not worth having if it does not include the freedom to make mistakes. – Mahatma Gandhi Ghanshyam Thori Resources for Essay – Unkown (Karen Ravn). Ghanshyam Thori Resources for Essay General Quotes Gandhiji’s Talisman (Use in Swaraj, Liberty, Poverty, Help etc)  · â€Å"I will give you a talisman. Whenever you are in doubt, or when the self becomes too much with you, apply the following test. Recall the face of the poorest and the weakest man [woman] whom you may have seen, and ask yourself, if the step you contemplate is going to be of any use to him [her]. Will he [she] gain anything by it? Will it restore him [her] to a control over his [her] own life and destiny? In other words, will it lead to swaraj [freedom] for the hungry and spiritually starving millions? Then you will find your doubts and your self melt away. Preamble of Indian Constitution WE, THE PEOPLE OF INDIA, having solemnly resolved to constitute India into a SOVEREIGN SOCIALIST SECULAR DEMOCRATIC REPUBLIC and to secure to all its citizens: JUSTICE, social, economic and political; LIBERTY of thought, expression, belief, faith and worship; EQUALITY of status and of opportunity; and to promote among them all FRATERNITY assuring the dignity of the individual and the unity and integrity of the Nation; IN OUR CONST ITUENT ASSEMBLY this twenty-sixth day of November,1949,do HERE BY ADOPT, ENACT AND GIVE TO OURSELVES THIS CONSTITUTION.  ·  ·  · Honest disagreement is often a good sign of progress – Mahatma Gandhi A strange darkness engulfs earth today – Jibanananda Das (Used in Essay on Indian Heritage). One ounce of practice is worth twenty thousand tons of big talk (Swami Vivekananda – This quote can be used to conclude almost every essay). â€Å"The future depends on what we do in the present. † Mahatma Gandhi (Can be used to conclude almost every essay). â€Å"Strength is Life, Weakness is Death. Expansion is Life, Contraction is Death. Ghanshyam Thori Resources for Essay Ghanshyam Thori Love is Life, Hatred is Death. † — Swami Vivekananda Resources for Essay Long years ago we made a tryst with destiny, and now the time comes when we shall redeem our pledge, not wholly or in full measure, but very substantially. At the stroke of the midnight hour, when the world sleeps, India will awake to life and freedom – Nehru’s Speech on India’s Independence. (The speech was made to the Indian Constituent Assembly, on the eve of India's independence, towards midnight on August 14, 1947. It focuses on the aspects that transcend India's history. It is considered in modern India to be a landmark oration that captures the essence of the triumphant culmination of the hundred-year Indian freedom struggle against the British Empire in India. ) I am a slow walker, but I never walk backwards – Abhraham Lincoln Only as high as I can reach can I grow. Only as far as I can seek can I go. Only as deep as I can look can I see. Only as much as I can I dream can I be. Look at the sky. We are not alone. The whole universe is friendly to us and conspires only to give the best to those who dream and work. Abdul Kalam Where the mind is without fear and the head is held high; Where knowledge is free; Where the world has not been broken up into fragments by narrow domestic walls; Where words come out from the depth of truth; Where tireless striving stretches its arms towards perfection; Where the clear stream of reason has not lost its way into the dreary desert sand of dead habit; Where the mind is led forward by thee into ever-widening thought and action-Into that heaven of freedom, my Father, let my country awake. Ghanshyam Thori Resources for Essay Ghanshyam Thori Resources for Essay – Rabindranath Tagore (Let us remember the golden words of Guru Rabindra Nath Tagore which still serve as lighthouse & illuminate the direction for the nation to move in). India of my Dreams â€Å"I shall work for an India in which the poorest shall feel that it is their country, in whose making they have an effective voice, an India in which there shall be no high class and low class of people, an India in which all communities shall live in perfect harmony. There shall be no room in such an India for the curse of untouchability. Women will enjoy same rights as men. We shall be at peace with the rest of the world. This is India of my dreams† – M. K. Gandhi. Education The real difficulty is that people have no idea of what education truly is. We assess the value of education in the same manner as we assess the value of land or of shares in the stock-exchange market. We want to provide only such education as would enable the student to earn more. We hardly give any thought to the improvement of the character of the educated. The girls, we say, do not have to earn; so why should they be educated? As long as such ideas persist there is no hope of our ever knowing the true value of education. Mahatma Gandhi Sustainable Development â€Å"The earth, the air, the land and the water are not am inheritance from our fore fathers but on loan from our children. So we have to handover to them at least as it was handed over to us. † ~Mahatma Gandhi â€Å"Nature has enough for Man’s Need but not for Man’s Greed† – Mahatma Gandhi Conclusion: â€Å"Man has been u niquely endowed in that he can contemplate on his mortality & sadly if we do not soon realize that it is no longer a question of either development or environment but Ghanshyam Thori Resources for Essay Ghanshyam Thori Resources for Essay armonius development or doom, we may find that we should be the first species to orchestrate its own extinction† Women Empowerment (Include examples of Inspirational & Remarkable women like Hellen Keller, Joan of Arc (French Catholic Saint & led French army to victory during the Hundred Year’s war indirectly leading to coronation of Charles VII), Mother Teresa, Sister Nivedita, Margaret Thatcher (Iron Lady & PM of England from 1979 to 1990), Indira Gandhi, Aung San Suu Kyi, Angela Merkel, Gloria Macapagal Arroyo, Michelle Bachelet (Chile President, Surgeon), Hellen Clark (PM of New Zealand), Ellen Johnson Sirleaf (Often referred to as the â€Å"Iron Lady†, Johnson-Sirleaf is Africa's first elected female head of state i. e. Pres ident), Pratibha Patil, Tarja Halonen (Current President of Finland). The real difficulty is that people have no idea of what education truly is. We assess the value of education in the same manner as we assess the value of land or of shares in the stock-exchange market. We want to provide only such education as would enable the student to earn more. We hardly give any thought to the improvement of the character of the educated. The girls, we say, do not have to earn; so why should they be educated? As long as such ideas persist there is no hope of our ever knowing the true value of education. – Mahatma Gandhi â€Å"It is impossible to think about the welfare of the world unless the condition of women is improved. It is impossible for a bird to fly on only one wing† – Swami Vivekananda. Women have been taught that, for us, the earth is flat, and that if we venture out, we will fall off the edge† The emotional, sexual, and psychological stereotyping of females begins when the doctor says, â€Å"It's a girl. † ~Shirley C hisholm Ghanshyam Thori Resources for Essay Ghanshyam Thori Resources for Essay Because I am a woman, I must make unusual efforts to succeed. If I fail, no one will say, â€Å"She doesn't have what it takes. † They will say, â€Å"Women don't have what it takes. † ~Clare Boothe Luce I asked a Burmese why women, after centuries of following their men, now walk ahead. He said there were many unexploded land mines since the war. ~Robert Mueller All nations have attained greatness by paying proper respect to women. That country and that nation which do not respect women have never become great, nor will ever be in future – Swami Vivekananda Manu, the law giver, has written Yatra naryastu pujyante ramante tatra devta, it means God resides in homes where women are respected It’s a tragedy that since the time the first human opened his eyes, he started subjugating his own creator – the woman. Religion â€Å"True religion is not a narrow dogma. It is not external observance. It is faith in God and living in the presence of God†. – Mahatma Gandhi â€Å"All the different religions are but applications of the one religions adapted to suite the requirements of different nations†. – Swami Vivekananda. Media â€Å"Let the people know the facts & the country will be safe† – Abraham Lincoln Ghanshyam Thori Resources for Essay Ghanshyam Thori Resources for Essay â€Å"Where the Eyes go, the mind also goes there† – Vedas (Among the five sense organs, eye is the most subtle. Whatever the eyes see the mind perceives quickly and retains for a long period. This underlines the impact of Media on human mind as well as behaviour). Conclusion: If world has become a prosperous global valley it is the Media which will have to become a lighthouse. Humanity (Serving Humanity) â€Å"All my life I have lived like an animal on the street & now I am dying like an angel† – A man uttered these final words as he lay dying in an angel’s lap. The angel was none other than Mother Teresa who in the slums of Kolkata saw Christ in the distressing disguise of a destitute & downtrodden. â€Å"If in this hell of a world one can bring a little joy & peace even for a day into the heart of a single person, that much alone is true; this I have learnt after suffering all my life, all else is mere moonshine† – Swami Vivekananda Judicial Activism â€Å"Give every man thine ear, but few thy voice; Take each man’s censure, but reserve thy judgment. † William Shakespeare (Wrote this in his hamlet many centuries back. Even today judiciary is seen as the last asylum to many who long for the deserved justice). Equality: â€Å"I have a dream that one day this nation will rise up and live out the true meaning of its creed: â€Å"We hold these truths to be self-evident: that all men are created equal. † – Martin Luther King Ghanshyam Thori Resources for Essay Ghanshyam Thori Resources for Essay Examples of Creative Sentences (Which can be Generalized Elsewhere)  ·  ·  ·  ·  ·  · Any judge/MP who seeks immunity from truth under the cover of the robe robs the right of We, the People of India, the sovereign of Bharat. The Court is an open book & if the Bench seeks an iron curtain between its economic interest & Litigant community, it is violative of Glasnost (the policy of openness & transparency). Democracy is an open book & if any public functionary seeks an iron curtain between its own interest & the public, it is violative of Glasnost. In our murky world of gloom, greed & agony, our duty is to save the country of means of a compassionate recipe & dedicated endevaours. hope†¦. is defined by a farmer who ploughs his land when drought conditions prevail,by the blind who learn colors,young girl who steps into mama's high heels. Conclusion of Essay on Democracy: The success of Indian democracy in future will hugely depend on how the human resource of this nation is able to raise itself to face the challenge of the new economic & political scenario,. For all its strengths & weaknesses, this is where the future of the Indian democracy hinges. Go to the interior tribal villages of India. If you have a healthy little girl child coming out of the school with a smile on her face & a mind sharper than yesterday, we should be on the right track.  ·  ·  · The unmatchable planning of Harrapans, the empire of Ashoka, the ragas of Nanak, Kabir & Namdeva find their place in the Golden words throughout the world. (India of my Dreams). We have not invaded anyone. We have not conquered anyone. We have not grabbed their land, their culture, their history and tried to enforce our way of life on them (Quotation by Abdul Kalam). Why are we, as a nation so obsessed with foreign things? Is it a legacy of our colonial years? We want foreign television sets. We want foreign shirts. We want foreign technology. Why this obsession with everything imported? In the beginners mind there are many possibilities, in the expert’s mind there are few. Ghanshyam Thori Resources for Essay Ghanshyam Thori Resources for Essay Nehru’s Tryst with Destiny Speech Long years ago we made a tryst with destiny, and now the time comes when we shall redeem our pledge, not wholly or in full measure, but very substantially. At the stroke of the midnight hour, when the world sleeps, India will awake to life and freedom. A moment comes, which comes but rarely in history, when we step out from the old to the new, when an age ends, and when the soul of a nation, long suppressed, finds utterance. It is fitting that at this solemn moment we take the pledge f dedication to the service of India and her people and to the still larger cause of humanity. At the dawn of history India started on her unending quest, and trackless centuries are filled with her striving and the grandeur of her success and her failures. Through good and ill fortune alike she has never lost sight of that quest or forgotten the ideals which gave her strength. We end today a period of ill fortune and India discovers herself again. The achievement we celebrate today is but a step, an opening of opportunity, to the greater triumphs and achievements that await us. Are we brave enough and wise enough to grasp this opportunity and accept the challenge of the future? Freedom and power bring responsibility. The responsibility rests upon this Assembly, a sovereign body representing the sovereign people of India. Before the birth of freedom we have endured all the pains of labour and our hearts are heavy with the memory of this sorrow. Some of those pains continue even now. Nevertheless, the past is over and it is the future that beckons to us now. That future is not one of ease or resting but of incessant striving so that we may fulfil the pledges we have so often taken and the one we shall take today. The service of India means the service of the millions who suffer. It means the ending of poverty and ignorance and disease and inequality of opportunity. The ambition of the greatest man of our generation has been to wipe every tear from every eye. That may be beyond us, but as long as there are tears and suffering, so long our work will not be over. Ghanshyam Thori Resources for Essay Ghanshyam Thori Resources for Essay And so we have to labour and to work, and work hard, to give reality to our dreams. Those dreams are for India, but they are also for the world, for all the nations and peoples are too closely knit together today for any one of them to imagine that it can live apart Peace has been said to be indivisible; so is freedom, so is prosperity now, and so also is disaster in this One World that can no longer be split into isolated fragments. To the people of India, whose representatives we are, we make an appeal to join us with faith and confidence in this great adventure. This is no time for petty and destructive criticism, no time for ill-will or blaming others. We have to build the noble mansion of free India where all her children may dwell. The appointed day has come-the day appointed by destiny-and India stands forth again, after long slumber and struggle, awake, vital, free and independent. The past clings on to us still in some measure and we have to do much before we redeem the pledges we have so often taken. Yet the turning-point is past, and history begins anew for us, the history which we shall live and act and others will write about. It is a fateful moment for us in India, for all Asia and for the world. A new star rises, the star of freedom in the East, a new hope comes into being, a vision long cherished materializes. May the star never set and that hope never be betrayed! We rejoice in that freedom, even though clouds surround us, and many of our people are sorrowstricken and difficult problems encompass us. But freedom brings responsibilities and burdens and we have to face them in the spirit of a free and disciplined people. On this day our first thoughts go to the architect of this freedom, the Father of our Nation [Gandhi], who, embodying the old spirit of India, held aloft the torch of freedom and lighted up the darkness that surrounded us. We have often been unworthy followers of his and have strayed from his message, but not only we but succeeding generations will remember this message and bear the imprint in their hearts of this great son of India, magnificent in his faith and strength and courage and humility. We shall never allow that torch of freedom to be blown out, however high the wind or stormy the tempest. Our next thoughts must be of the unknown volunteers and soldiers of freedom who, without praise or reward, have served India even unto death. We think also of our brothers and sisters who have been cut off from us by political boundaries and who unhappily cannot share at present in the freedom that has come. They are of us and will remain of us whatever may happen, and we shall be sharers in their good and ill fortune alike. The future beckons to us. Whither do we go and what shall be our endeavour? To bring freedom and opportunity to the common man, to the peasants and workers of India; to fight and end poverty and Ghanshyam Thori Resources for Essay Ghanshyam Thori Resources for Essay ignorance and disease; to build up a prosperous, democratic and progressive nation, and to create social, economic and political institutions which will ensure justice and fullness of life to every man and woman. We have hard work ahead. There is no resting for any one of us till we redeem our pledge in full, till we make all the people of India what destiny intended them to be. We are citizens of a great country on the verge of bold advance, and we have to live up to that high standard. All of us, to whatever religion we may belong, are equally the children of India with equal rights, privileges and obligations. We cannot encourage communalism or narrow-mindedness, for no nation can be great whose people are narrow in thought or in action. To the nations and peoples of the world we send greetings and pledge ourselves to cooperate with them in furthering peace, freedom and democracy. And to India, our much-loved motherland, the ancient, the eternal and the ever-new, we pay our reverent homage and we bind ourselves afresh to her service. Ten Political Disgrace of Free India (India) 1. The Emergency, June 1975-March 1977: It effectively bestowed on Indira Gandhi the power to rule by decree, suspending elections as well as civil liberties, such as the right to free press. 2. Operation Bluestar, June 1984: It was a political disaster and an unprecedented act in Indian history. Its aftermath and the increased tensions led to assaults on the Sikh community in India. 3 The Bofors scandal, 1987-1996: One of the biggest political scams in the country till date, involving Rs 64 crore. It was responsible for Rajiv Gandhi’s defeat in the November 1989 general elections. 4. Demolition of Babri Masjid, December 1992: The date has remained etched as a blot in Indian history. The mosque was destroyed by 15,000 strong Hindu extremists as BJP leaders watched. 5. The JMM Bribery Case, July 1993: The democratic values of the country were put to shame when the then PM P. V. Narasimha Rao was accused of bribing members of Jharkhand Mukti Morcha to vote in his favour in the confidence motion. 6. Fodder Scam, January 1996: The scam involved millions of dollars in alleged fraudulent reimbursements from the treasury of Bihar for fodder, medicines and husbandry supplies for non-existent livestock. It forced Lalu Prasad Yadav, the then CM of the state, to resign. 7. The IC-814 Hijacking, December 1999: IC-814 was hijacked by terrorists and taken to Kandahar. The government was forced to release dreaded terrorists for the passengers. Ghanshyam Thori Resources for Essay Ghanshyam Thori Resources for Essay 8. The Arms Bribery Scandal, March 2001: India’s coalition government began to fall apart when video tapes of highly-placed officials taking bribes in arms deals were released in 2001, forcing the then BJP president Bangaru Laxman to resign. 9. Gujarat riots, February-March 2002: The riots were horrific blotches of communal hatred in the country’s secular history. Despite the killings of 254 Hindus and 790 Muslims, the state government chose to sit in a cushy corner, doing nothing to stop the wave of hatred. 10. The vote of no confidence, July 2008: Parliament was adjourned after BJPmembers waved around wads of money, claiming they were offered cash in return for their support. Ghanshyam Thori Resources for Essay

Roles and Responsibilities of a Teacher in the Life Long

Case study Role of a teacher in the lifelong learning sector This case study investigates the role and responsibilities of a teacher in the lifelong learning sector. I am a piano and guitar tutor on a one to one basis, so I have my own views and methods on teaching. However, I thought it would be interesting to study how a teacher deals with a whole class, as opposed to just one pupil. Further to the research for the study, an interview was conducted with Joe Bloggs, a teacher in School X.The interview examined a number of areas including: roles and responsibilities, boundaries, promoting equality and diversity, safe and supportive learning environments, promoting appropriate behaviour, legal and moral responsibilities, the challenges and rewards of the role and how Joe has had to adapt and respond to the ongoing changes in the lifelong learning sector. The first question covered what Joe considered to be his main responsibility as a teacher; to engage and motivate young people in th e subject of music and learning in general. He uses a variety of methods to accomplish this. Also read: Roles and Responsibilities of a Teacher PTLLS AssignmentFor example, practical sessions/role play and getting everyone involved, as well as written assessments, presentations and various visual tasks to ensure all different types of learners are accounted for. This is effective when teaching music history /theory, however, when a student is learning to play an instrument, all these areas are covered naturally. Joe allows his pupils to make mistakes, for example, if a pupil is playing a piece of music and they hit a wrong note, he will wait to see if they can identify that they were out of tune first.This is another way of working on their aural skills. If they do not pick up on it he ensures the mistakes are addressed and provides help and advice to rectify the problem. Conjointly, we addressed the topic of promoting equality and diversity. Joe feels strongly about this and his approach is through film/music stimulation, with focus on a particular character or topic. Two p opular examples of this are Forest Gump, where the main character has a disability and the film ‘The Island’ which deals with race issues.Using this method has proven effective, as Joe has found through reflective discussions with the class after watching the film. One of the challenges that Joe has had to face during his time in the teaching profession is behaviour problems with the pupils. This covered a whole spectrum of issues such as disruptions, bad attitude, pupils refusing to complete tasks and even verbal abuse and physical threats. The methods in which Joe deals with this brings me onto the field of boundaries between the teacher and pupil.Along with legal boundaries, and following rules and regulations according to the Code of Conduct and Data Protection Act – physical boundaries are extremely important. When teaching/dealing with a pupil, he says distance must be kept, however, he feels that in most cases, experience will enable friendly and approacha ble relationships. If a matter was to arise that was out of his hands, it would be his duty to report it to the school safeguarding officer/counsellor.Another way in which he deals with this is to set a good example to the pupils, as ensuring appropriate behaviour is a major factor in maintaining a safe and supportive learning environment. Joe adopts a friendly and positive attitude towards his pupils, ensuring that he never raises his voice, yet be firm and serious where necessary. The aim of this is so that the pupils’ perception of their teacher is approachable, but at the same time they see their teacher as a figure of authority. Although this has proved quite demanding, the biggest challenge Joe has had to face is the ever-changing development in technology.He tried to continue his teaching without it but this became increasingly difficult due to changes in assessment criteria and the demand of technology in general, particularly in music. Music has developed throughout the years, for example, we don’t need to compose music for ourselves these days. We can use music programs to do that for us, such as Garageband or Sibelius. Joe decided the only way to tackle this is to embrace it. This has helped a great deal with teaching and by doing this he has furthered his own education.The school that Joe teaches at has recently become an academy, so it is now more performing arts-orientated where as before, the school focused more on the academic side of things. This has forced him to take on a bigger work load and thus proved his capability to adapt and respond to changes quickly. Joe’s response to a lot of the questions portrays how education in music and generally has evolved with respect to time and the steps he has had to take in order to meet the requirements of his role and adapt to the ongoing changes.When faced with the question regarding ethical responsibilities, he had some interesting techniques on how he engaged this topic with hi s pupils. Practice is an essential for learning an instrument, Joe motivates and encourages his pupils that regular practice is the key to progression. He evaluates progress with tests covering all different types of learning such as aural, sight reading, written, and through practical tests. Both Joe and I have found that through music, it is easy to distinguish the strengths and weaknesses of our pupils and how they best learn.For example, one person may be able to listen to a piece of music and play by ear, whereas the next pupil will not be able to do that, but will excel in reading the music. Joe understands it is important to acknowledge the strengths and weaknesses of each individual and sees that each pupil is facilitated for in order to help them achieve their full potential. Joe mentioned various internal and external points of referral, for example, the awarding bodies, and the Academy’s safeguarding officers/counsellors.It is evident that he has a strong passion f or music as he gave up his career as a pilot in order to pursue his music career. In defiance of the challenges Joe has been faced with, his subtle, yet dynamic and enthusiastic approach helped him to overcome them. I found during my time with Joe, that although there are many generic rules, responsibilities and boundaries that all teachers/tutors have to adhere to, there are also those that are specific and subject to the area of study. It is imperative that these are recognised in order to achieve a finer understanding of the role of the teacher.

Equity Market Essay Example | Topics and Well Written Essays - 500 words

Equity Market - Essay Example The most popular method for stock valuation is the 'Discounted Cash Flow' technique that takes into account the estimated stock price, dividend rates, and the growth rates together with the discount rate or expected return. It is based on the efficient market hypothesis that says that the listed stock price is close to the estimated fair value of the stock. The model takes into account dividend growth rate and price growth rate to arrive at the expected future price of a stock security. The practical adjustments that might be required include a better estimation of the stock price through market based valuation of the stock. In addition, market behaviour of the stock must also be considered to arrive at its fair price. In an efficient equity market, though there is lesser probability of a mis-priced stock and hence lesser probability of generating abnormal rates of returns; however, a financial analyst's job does not only have to deal with generating higher margins on stock. A financial analyst is required to consider the market trend and make a decision of purchasing or selling a specific stock and taking a particular position in the market. This would determine the level of profitability that the company can generate. In addition, he/ she would be responsible to diversify risks in investing into a

Must Atheology Prove Gods Nonexistence (Willian L. Rowe Evil is Essay

Must Atheology Prove Gods Nonexistence (Willian L. Rowe Evil is Evidence against Theistic Belief) - Essay Example Rowe considers the view of the theists that there exists an all powerful, all-knowing, perfectly good being (God) as ‘restricted theism’ as it â€Å"does not include any claim that is not entailed by it† (183). To find out whether the occurrence of evils in the world lower the likelihood of God’s existence, Rowe brings out two premises based on which he concludes that God does not exist. The two premises are, Rowe points out that theists have to reject either one of these premises if they have to prove the existence of God, and that they mostly accept the second premise, thereby rejecting the first one. Therefore, the theists will have to accept the fact that for every horrendous evil that takes place, there has to be an outweighing good for which God has no way of materializing without permitting the evil. Rowe provides two analogies to counter the argument that there is a justifying reason for God to permit horrendous evils. One is of a fawn horribly burned in a forest fire caused by lightning. It dies only after five days and has to undergo intense suffering until then, lying on the forest floor. The second analogy is of a five year old girl brutally beaten, raped, and strangled in Flint, Michigan, on New year’s day a few years ago. In both the cases, it cannot be argued that the suffering inflicted on the fawn and the girl are justifiable for some reason, as they personally do not benefit anything from the suffering and die without getting any relief. Rowe goes on to analyze two theistic responses to these analogies that point to the non-existence of God. The first one addresses the first premise and argues that the fact that we fail to understand the good that is meant by God when seemingly meaningless suffering is inflicted on us. The analogy of a child that is put to suffering by its parents for an unavoidable surgical procedure

Assessment Assignment Example | Topics and Well Written Essays - 2000 words

Assessment - Assignment Example From my review, it is evident that Mr. G’s condition with arthritis is advancing to a more chronic stage as he reports most of his activities around the joints having rapidly reduced. The subjective data is important in revealing the experiences of the patient from a firsthand account. On the other hand, objective data is important in determining the clinical status of the patient through examination and tests. During the collection of information, confidentiality and information safety is upheld. Upon assuring the patient that their information may be kept private, they can disclose some of the private information related to their condition. In addition, I do not engage in any further research concerning the patient without their consent in order to limit any chances of intrusion into their private information. Some of the patient assessment tools that bare within nurses, which are applied in assessing morbidity of the patients. These tools include the decision-making tools, which provide guidelines on the main approach to determining the morbidity of the patients including ruling out of some of the cases in relation to both the subjective and objective data of the patient. Nurses also carry within them education tools that allow them to consider the best technology for assessing patients at each level. Communication tools are also important in creating a rapport with the patient and thus establishing a proper assessment of the morbidity levels. Inspection involves application of vision, hearing, and smell to assess abnormal deviations and conditions within the body of a patient. An example of inspection is the observation for yellow eyes in an individual with jaundice. Palpation involves touching of the patient’s area of body under examination with varying parts of one’s hands, while employing different degrees of pressure. This can be employed when checking for cancerous lumps in the breast. In addition, Percussion requires one to tap their

San Diego Geologic History and Natural Hazards Summary Research Paper

San Diego Geologic History and Natural Hazards Summary - Research Paper Example The contact experienced between these geologic regions is irregular and this reflects the ancient area topography before being buried by the thick sequence of Tertiary and Cretaceous sedimentary rocks that was deposited by ancient seas and ancient rivers over the last 75 million years (Abbott, P, 23) Both these rocks with their existing biological record such as the fossils, document the biological and geological evolution of this western North America part. It is recorded that at a certain point in time, there was an ancient oceanic crustal plate consumption that created volcanic islands archipelago and also this same plate subduction generated massive magma volumes which in the later stage congealed in the crust that resulted to plutonic rock. It is also observed that local rocks record an early period when erosion unroofed and tectonic forces uplifted the plutonic rocks that were deeply buried forming a rugged and steep mountainous coastline. This is similar to the one present today along the west coast of South America. Also recorded are periods of subtropical climates and higher rainfall that supported coastal rain forests with exotic floras and faunas; relentless erosion, drowned coastlines periods and great rivers; periods of extreme renewed and aridity volcanism; widespread crustal shear and faulting periods and the new seaways formation (Bergen et al, 34). The above are just some of the stories of geology preserved in the San Diego County. Deciphering the biological and geological record is a process that is ongoing and every year brings new insights and new discoveries. Geographical regions of San Diego affected by Natural Hazards The processes of natural geology which represent a hazard to health, property or life are taken to be geologic hazards. Natural geologic hazards which affect property and people in San Diego County include earthquakes that can result to ground shaking, liquefaction and surface fault rupture, expansive weathering soils, and phenomena mass wasting such as rockfalls and landslides (Bray and Kelson,5).The hazard of surface rupture has been identified as Alquist-Priolo Earthquake Fault Zones (AP Zones). Two major AP Zones extend to southeast from northwest across the northeast half of the County, the San Jacinto and Elsinore fault zones; present the highest fault-rupture threat in the unincorporated San Diego County part (Anderson et al,13).Liquefaction primarily occurs in loose, saturated and fine to medium-grained soils in places where the groundwater table is basically at most 50-feet below the surface. There may be a potent ial for liquefaction within the County in areas with loose sandy soils together with a shallow groundwater table, that are typically located in floodplains and alluvial river basins/ valleys. Previous landslides together with landslide-prone sedimentary formations are located in western unincorporated County portions( Bowman,21). However, it is known that landslides can as well take place in the granitic terrain in the eastern County area, despite the prevalence is so minimal (URS, 2004). Most of the landslides that are significant have happened along coastal bluffs and other areas within incorporated County parts (URS, 2004). Existing landslides reactivations can be triggered by situations that include irrigation or heavy rainfall, seismic shaking or grading. Particular clay soils types normally shrink when dried

An ethical analysis of the September 11 attacks Essay

An ethical analysis of the September 11 attacks - Essay Example These attacks were however carried out by Muslim extremists whose ideals were not representative of the Muslim sentiment as a whole. Nevertheless, this attack created a significant rift between the US and the Muslim community. There are various explanations which have been suggested in order to make sense of this attack. These explanations always return to the core issues of terrorism and Muslim extremism. This analysis shall now consider two approaches (Marxism and Realism) to the incident, evaluating the ethics of the situation. The US policy in relation to the developing world soon after the 9/11 attacks shall be the main focus of this analysis, utilizing Marxist and Realist approaches to ethical assessment. The 9/11 terrorist attack and the subsequent War on Terror and the Iraqi War led to instances of western bigotry against the east (Bai). Based on the need to react to the atrocities perpetrated by the Muslim followers, the attacks might be understandable, however, such racism is often carried over to designate Marxism (MacGregor and Zarembka). Some analysts have mentioned, without any sufficient reason for religious fundamentalism in the East, they labeled such religions and practices as the source of crazy fundamentalism, labeling Marxism with the same negative connotation (MacGregor and Zarembka). The 9/11 report on the attacks also established similar connotations, and blamed all the problems on the underachievement and jealousy issues of eastern working class citizens. There are arguments which hold Marxism to task for being too western a philosophy (MacGregor and Zarembka). Edward Said (p. 153) claims that Marxism views Asia as a group entity, not as a plurality of individuals with varying and diverse identities. He does not acknowledge that Marx seems to apply the same ideals to England and India (Said, p. 154). Such criticism may also be based on Marx’s perception of the working class and the bourgeoisie of England where they are grouped to gether based on class. While Said might justifiably accuse Marx with an overall view of class struggle, Marx would likely agree to these same precepts (Said, p. 153). The Marxist theory often supports leftist ideals and has always acknowledged that states operate to protect the interest of the economic working class (Owusu, p. 3). Marxist commentators agree to the outcomes of the 9/11 attacks, most of them are not willing to agree that 9/11 in a manner which was not validated by the US officials; in effect, they discount the possibility of conspiracy of capitalists (Owusu, p. 3). Although the attack established a means for the US to undertake military action, no thought was given to the fact that the attack may have been based on state actions (Owusu, p. 3). However, in general, the Marxist connotations do not support a planned and convoluted action by the US. Marxism is based on economic and sociopolitical ideals which highlight the materialist evaluation of history, and a critique on the development of capitalism (Callinicos, p. 5). In reviewing the 9/11 attacks, terrorism was built on economic hardships, mostly exacerbated by the dominance of capitalism and Western capitalism in the developing countries (Carmody, p. 85). These terrorists believe that their economic

Athletes and Performance Enhancing Drugs Essay Example | Topics and Well Written Essays - 500 words

Athletes and Performance Enhancing Drugs - Essay Example Athletes playing football, hockey, and gymnastics commonly use Creatine. Side effects of taking Creatine include nausea, kidney damage, and weight gain. Anabolic steroids are hormone testosterone’s synthetic version (Helmenstine, 2013). Anabolic steroids are used to increase muscle strength and build muscles. Weightlifters and football players commonly take Anabolic steroids. They use can cause damage to liver and heart, halt the growth of bones, and cause the permanent shortage in the body stature. Steroid precursors are substances that are converted into anabolic steroids by the body. Â  Marion Jones was the first woman to be the winner of five medals in total during the Sydney Olympic games of 2000. Her titles were stripped from her after her confession about the use of banned substances (Menton, 2011). Roger Clemons who was once considered to be amongst the greatest pitchers in the history of baseball was accused of using anabolic steroids by the Mitchell Report between the late 1990s and the early 2000s. Lance Armstrong was caught using performance-enhancing drugs and he was deprived of his cycling trophies (Bucholz, 2013). People found it hard to believe that someone could even cheat them at a transportation method. Similarly, many other athletes have been caught using the performance enhancement drugs; Barry Bonds, A-Rod, Manny Ramirez, Ben Johnson, Floyd Landis, and Shawne Merriman to name a few.

Government and Politics Essay Example | Topics and Well Written Essays - 2250 words

Government and Politics - Essay Example But to foreigners it can also be one of the most bizarre. The election race in some countries including United Kingdom takes just a few weeks, but US presidential runners undertake a political epic, negotiating 'primaries', 'party conventions' and an 'Electoral College' system down the way (Bennett 2005, pg 270). In the UK, the party chooses a candidate, but in the US, however, supporters who declare vote for one party or another get to pick from the list of candidates (Bennett 2005, pg. 270). The candidates, campaigning in opposition to other candidates of the same party, must win enough 'state primaries' to give them the most delegates at the party convention in the summer (pg. 271). Some states, such as Iowa, use a 'caucus system' rather than primaries to select. Whereas in primaries people only indicate at the vote box which candidate they support, caucuses (the word derives from an Indian word for a gathering) are more intricate and work by selecting delegates through several stages. That intricacy was borne out of the American's supposed"forerunners'" panic of autocracy and the longing to defend the authority of individual States. There are, in general, two sorts of primaries - open and closed. ... 272). As The 'political convention' is exceptionally an American belief, one that is cracked down on the political parties that have organized Americans' preferences in ruling for almost 175 years. The interesting thing is that political conventions are not stated in its Constitution. Certainly, the forerunners of America viewed political parties with suspect or outright opposition. Yet now, they can barely imagine a government without political parties, and the parties' conventions are huge, broadcasted media events (Bennett 2005, pg. 273). Each State reaches the hall with its own delegates and placards declaring which presidential applicant it supports. Regardless of the 'lack of enthusiasm' from the founding fathers of the U.S. to accept political parties, two had rebounded in some decades of the country's beginning. These first parties were defined with a loose knot, and it's tricky to find exactly when they started. By the late nineties, however, these parties were becoming more planned and playing a larger role in American political affairs. Nowadays, presidential primaries have made the conventions pointless for practical reasons. They exist mainly as a 'selling tool' and a political 'pep rally', where each party pretends a well-choreographed show. The rival candidates square up for the presidential movement proper. Policies are polished, often to consider the supporters of the applicants who have been purged. This phase of the campaign is shorter than the plod through the State primaries. There are heavy expenses spent on TV hypes on a national scale, and there are routinely debates on TV between the applicants for Presidential elections. In the closing weeks, the candidates in general

Counselling in workplace Essay Example | Topics and Well Written Essays - 5000 words - 1

Counselling in workplace - Essay Example More important, it will develop an understanding of how this affects both employees and the corporation so the correct types of designs can be used for creating the right work space. Traditionally, workers are brought into a career field through either a formal education or by gaining a specific amount of experience. It is expected that once one is placed in a given position, they use skills and training which has already been developed to create the right approach. However, employees also need to accommodate to individual preferences of businesses while acquiring skills which fit to different job descriptions and expectations in the work force. Even though there are learning processes which are required, most businesses don’t focus on providing education and skill sets for employees to grow within a corporation, causing difficulties in growth for employees and the given corporation. There is limited information that is given to those that are working within a given environment and which require specific types of information. The inability to understand learning in the work environment as well as its effectiveness with employees is some of the limitations involved. This is combined with problems that arise in understanding how to incorporate various training methodologies for effective outcomes. The work environment culture, expectations with job performance and the outcomes which occur are often not regarded as one which requires education and training. This overlooked option for businesses then limits the ability to reach different options for change and growth within a company. The purpose of this study will be to examine the effectiveness of learning in the workplace as well as whether it makes an impact over the way in which a business functions. There will also be an examination of the types of learning which can be

The novel Lord of the Flies by William Golding Essay Example for Free

The novel Lord of the Flies by William Golding Essay The novel Lord of the Flies by William Golding is a political satire on society. The butt of the satire is civilization at the time of the second world war. During this era, a civilized society goes to war and obliterates, maims, and kills. In this novel, Golding depicts destruction, killing, and fear as evil in the heart of man, and uses irony to elaborate on this theme. The novel begins with a plane crashing on an uninhabited island. We are not told the reason for this, but we can assume the crash was a result of events associated with World War II. The survivors of the crash are a group of boys who we know little about prior to the crash. The group of boys then attempt to create a functional society by using a system of rules and a chief. The story then revolves around the breakdown of the boys society. Piggy and Ralph meet up with each other after escaping from their shot-down plane. A large scar was made by the crashing plane in the untouched jungle, symbolizing the first of mans destruction on the island. A war is going on in the outside world, and now for the rest of the book, everyone on the island will be isolated from the real world and put into their own world. Throughout the book we are told of the scar, and it is clear to understand that the scar symbolises mans destruction and destructive forces The island is ultimately a natural environment untamed by man that holds the resources for the boys survival parallel to other life on the island. Golding tries to convey the island like a cage confining the boys and isolating them from the rest of the world. We are told in the story that no boy could reach even the reef over the stretch of water. This shows us that the reef is like a boundary that cannot be crossed by any inhabitant on the island. A major factor stopping the boys getting even close to the reef is between the beach and the reef: the snapped sharks waited. This information helps us comprehend there is no way out. Another device Golding uses to emphasise the boys isolation is metaphors the miraculous throbbing stars. The stars help us understand the boys isolation as they are surrounded by mystery and speculation but their reality can never be found because they are so far away and out of reach. We are told the boys response to this situation is that they were gradually made accustomed to these mysteries and ignored them. Even though the mysteries are ignored, this does not mean that they do not exist or does it? : Sometimes land loomed where there was no land. This shows us that however tangible some of the mirages may seem, they are not necessarily real. The island is not an obvious character or type of life but it demonstrates human qualities and characteristics through its description. The way Golding brings the island to life is mainly through personification and metaphors: The great rock loitered. The wind roared. A thunderous plume leapt half way up the mount. Sending at last an arm of surf up. This language help us visualize the island as a character more powerful than any life on the island, but it has different capabilities and communicates as a force opposed to a physical presence. Near the beginning of Lord of the Flies we can see the island as a paradise: The water was warmer than blood and the temperature even though a little hot is generally comfortable. Which shows us how generally the boys were happy on the island. This gives us an optimistic view towards the book: the air was bright. Later on the mood changes to a darker more cynical mood, which warns us of trouble to come. The sun transforms from a warm presence to an angry eye. This device Golding uses warns us in chapter nine that tension is rising between Jack and Ralph: Revolving masses of gas piled up the static until the air was ready to explode. Throughout Lord of the Flies Golding uses surrounding conditions to reflect the mood on the island. This device helps the island become integrated into the story as a character. The boys in the difficult situation they are presented with have different reactions to their surroundings. Their first experiences with the island prove to show a foreign unfriendly environment: All round him the long scar smashed into the jungle was a bath of heat. The metaphor bath of heat shows the area around the boys is humid and the destruction may be a message about how humans are in the centre of our planets destruction. This situation because it is so extreme brings out the boys characters immediately and shows their ability to cope with the situation. Ralphs first reactions are casual as he pays little attention to his surroundings, which may indicate he may not understand what is happening at this stage. He could also feel the island poses little threat to him and is in a safe environment. Piggy, however, seems to understand how serious his situation is and feels unsafe on the island we can see this from his attempts to start a conversation with Ralph and he makes suggestions to deal with the situation. I suppose well want to know all their names. At the end of Lord of the Flies the island is burning down and Ralph is being hunted down. The fact that the island is burning down could be suggesting the only thing we are going to achieve is the destruction of the planet if we keep on fighting and developing weapons of greater power. The boys near the end of the book describe the surrounding events as a game. This could be telling us that wars and destruction in modern society are just considered a game but really they are destroying our lives and people are dying. So when the boys were taken off the island the question arises were they really rescued, or just moved to the real world to aid the destruction of our planet. The irony of the final chapter can be viewed either way about if the boys were really rescued.

Analysis of Model of Service Delivery in Paediatric Care

Analysis of Model of Service Delivery in Paediatric Care Successful implementation of a paediatric community home nursing service as a model of service delivery in acute paediatric care Abstract Aim: The aim of this pilot service development was determine if CommunityChildrensNursingOutreach Team (CCNOT) service as a model of care was effective in its delivery of reducing unscheduled care and admissions to hospital and improving patient satisfaction. Methods: The following outcomes were determined:1)reducing length of hospital stay 2) reducing Accident and Emergency admissions 2)reducing non-elective admissions 3) reducing readmissions and 4)improving patient satisfaction. Results: The data indicates that AE attendances had reduced by 5% per month, NEL admissions had reduced by 15.8%, readmissions had reduced by 17.3% and the overall LOS was increased by 2.3%. The results of the patent satisfaction survey shows overall a high patient satisfaction for the service. Conclusions: Paediatric CCNOT service as a model of service delivery in acute paediatric care is effective in reducing hospital admissions and increases patient and carer satisfaction with care provision for sick children in the home environment. Key Phrases: Paediatric community home nursing service as a model of service delivery within acute paediatric care is effective in reducing AE admissions, non-elective admissions and readmissions. It significantly increases patient and carer satisfaction with care provision for sick children with appropriate conditions in the home environment. Paediatric community home nursing should be implemented with nurses trained in paediatrics and with clear clinical governance, pathways and robust documentation. Introduction Paediatric emergency admissions and length of stay in hospitals in the United Kingdom are increasing (Kyle et al. 2013). Community home nursing service or CommunityChildrensNursingOutreach Teams (CCNOTs) have been developed to manage acutely ill children athome, to reduce length on inpatient hospital stay andto reduce demand for unscheduled care (Hall et al. 2005). The CCNOT model of care has been shown in a previous randomised controlled trial comparing an acute paediatric hospital at home scheme with conventional hospital care as a clinically acceptable form of care for management of acute paediatric illness (Sartain et al. 2002). Referral pathways to CCNOTs may reduce avoidable admissions and minimise the psychosocial impact of hospitalisation on children and families, and reduce the financial costs to the National Health Service (NHS). Paediatricians and commissioners face considerable challenges in light of recent budget cuts in the NHS. Research undertaken by the University of Central Lancashire and the University of the West of England for the Department of Health described the importance of reliable, accessible expert community home nursing provision to families to enable them to care for their child at home and recorded the families’ deep frustration at the patchy, fragmented postcode lottery provision of services that currently exists (Department of Health 2011). Background Services that meet the needs of children and their families must continue to be provided in a safe, high quality and sustainable manner. In our desire to improve the quality of care in paediatric services in the face of rising public expectations, there is a need for change within new working hours and new ways of providing. The case for change can be complex, with decisions made to balance key areas of clinical effectiveness, best practice, patient safety, accessibility, staff retention and sustainability. The Royal College of Paediatrics and Child Health (RCPCH) recognises the importance of ensuring that services for children are designed to provide high quality care as close to home as possible and that such services need to adapt and respond to the demands and needs of the patient. The Colleges current work to model the future configuration of paediatric services discussed the move towards delivering acute care within the community such as community home nursing service (RCPCH 20 05). The aim of this pilot service development was determine if CCNOT service as a model of care was effective and efficient in its delivery of reducing unscheduled care and admissions to hospital and improving patient satisfaction. Methods Clinical Commissioning Groups (CCGs) are responsible for planning and designing of the local health services in England. Within a dual-site integrated care organisation Southport and Ormskirk NHS Trust, a pilot CCNOT service was developed in March 2013 following negotiations between the Trust and the CCGs in Sefton and Lancashire. The remit of the pilot service specification aims were to determine the effectiveness of CCNOT in the following outcomes 1) reducing length of hospital stay 2) reducing Accident and Emergency admissions 2) reducing non-elective admissions 3) reducing readmissions and 4) improving patient satisfaction. Funding was sought for 7.2 WTE paediatric trained nurses at band 5 to 6 and 0.5 WTE admin and Clerical support staff. CCNOT referrals were taken from accident and emergency, the short stay paediatric admissions unit (SSPAU), the inpatient ward and from the tertiary hospital Alder Hey Foundation Trust for patients residing in North Sefton, Formby and West Lancashire, which covers a population of approximately 300,000. Collaborations were made with Pharmacy, IT and specialist services to develop robust e-discharge summaries from the community and the ability for CCNOT to deliver three times daily intravenous antibiotics in patient’s homes 7 days a week. The service ran from 7am to 10pm seven days a week. It was also necessary to set up all the operational aspects of the team including admission criteria, clear clinical governance and pathways, robust documentation and purchasing necessary equipment. The service was managed overall by the Paediatric and Neonatal matron. The CCNOT was led by the paediatric matron with regular supervision and mentorship of a lead CCNOT Consultant Paediatrician. Clear clinical criterias for referrals made to CCNOT were developed and clinical pathways were followed to ensure that each referral pathway was safe and robust. (see Figure 1) Any referral was discussed with the CCNOT between a Registrar or a Consultant. Each diagnostic pathway was clearly followed by the CCNOT team with any deviation discussed with the lead Consultant Paediatrician. Daily handovers from the medical teams were attended by a lead CCNOT member of the day to ensure that any referrals made were handed over verbally and any potential referrals during the day were anticipated. The handovers were also an opportunity to discuss the progress of any patient who remained under the care of the CCNOT. A structured patient satisfaction questionnaire was conducted with participants who were referred to CCNOT at the time of discharge. Hospital admissions between April 1, 2012 and September 30, 2013 from the Hospital Episode Statistics (HES) were obtained. HES is the national administrative database for hospital activity in England and contains data on all inpatient admissions in the National Health Service. Results The data collected shows activity from April 2012 to September 2013. The results of the pilot service for 1) average length of hospital stay (LOS) 2) Accident and Emergency (AE) admissions 2) non-elective admissions (NEL) 3) and readmissions are summarised in Table 1 comparing the period before CCNOT was implemented (April to September 2012) and the period after CCNOT was implemented (April to September 2013), during the same months of the year. The data showed that there were 28.3% referrals made from AE, 38.7% from inpatient ward, 11% from SSPAU, 8.9% from outpatient clinics, 12.5% from the regional tertiary centre and 0.6% from another district general hospital. The data indicates that following the implementation of the pilot, AE attendances had reduced by 5% per month, NEL admissions had reduced by 15.8%, readmissions had reduced by 17.3% and the overall LOS was increased by 2.3%. Figure 2 shows that there has been a 5% reduction in AE attendances since the introduction of the CCNOT team. NEL admissions was reduced by 15.8% a shown and although the drop in AE attendances will be reflected in the reduction in non-elective admissions, this will only account for 5% of the over 15% reduction. The readmission rate has significantly reduced by 17.3% since CCNOT service was implemented. The sources of referral overall were 28.3% from AE, 38.7% from inpatient wards, 11% from SSPAU, 8.9% from outpatient clinics, 12.5% from the regional children’s centre and 0.6% from other district general hospitals out of area. Overall patient satisfaction was very high and the results are shown in Table 2. Discussion CCNOT pilot service had a positive impact on the performance of the paediatric department in reducing Accident and Emergency admissions, reducing non-elective admissions and reducing readmissions. It was noted that there was a very slight increase of LOS by 2.3% which were noted to be an average of 0.88 days compared to 0.9 days which were not significant. The CCNOT service also improved the patient and family experience considerably from the results of the patient satisfaction survey. The confidence in CCNOT’s competence to safely manage acutely ill children athomeand secure rapid referral to the medical team if a childs condition deteriorated were supported by clear clinical pathways and the regular supervision given by the matron and Consultant Paediatricians. The effectiveness of hometreatment were evident from the results of the patent satisfaction survey. The National Service Framework for Diabetes have advised clinicians and Trusts to achieve current targets by providin g high quality care with novel strategies. One instrument to meet these challenges is the development of a paediatric community home nursing service with CCNOT teams as a service model of care in acute paediatrics in the face of reconfiguration of paediatric services. We have shown in this pilot service that CCNOT has been highly successful in achieving the targets for reducing length of hospital stay, reducing hospital admission from accident and emergency and improving overall patient satisfaction. CCNOT service compared to inpatient hospital stay have been found to be acceptable and preferable to parents and children although there is limited evidence about the clinical and cost-effectiveness of paediatric home care (Sartain et al. 2001, Spiers et al. 2011,Bagust et al. 2002). Concerns have also been raised that children’s emergency admissions in England may indicate that parents often bypass primary care when seeking care for their acutely ill child, perhaps due to lack of availability of out of hours services within primary care (Gibson et al. 2010) The option of referral to CCNOT provides care to children at home by nurses with paediatric training, and has the potential to avoid some onward referrals and preventable admissions. The CC NOT service may be further expanded to provide support within primary care service, however, within the remit of our pilot service specification, the current funding is not sufficient to allow coverage for the populations of GP referrals unless the number of WTE staff is further increased. The relative success of our CCNOT in securing high referrals suggests that an incremental approach to encourage GP referrals is likely to result in increased GP referral rates. This development must be underpinned by financial and organisational investment. In light of modern NHS in England, and in similar health systems, it is generally agreed that the main focus of paediatric acute services should be the care and support of vulnerable children and young people in the community and as close to home as possible (RCPCH 2009). Financial and organisational investment in the development of CCNOT in acute care pathways are a prerequisite for the success describe in this pilot scheme. It is anticipated that in the future, paediatric services will be delivered by consultants leading a team of trained doctors, nurses and health care professionals working within a multi-disciplinary and skill-mixed team delivering care in the community. Pressures in delivering acute paediatric care also relates to changes in the way junior doctors are trained and the recent years application of European Working Time Regulations have required an increase in numbers of trained doctors to provide 24/7 cover in hospital. This increase has sometimes been at the expen se high vacancy rates for medical staff and in particular a national shortage of middle grade paediatric medical doctors is experienced across England, Scotland and Wales (Royal College of Paediatrics and Child Health 2011). There remains limited existing research on the cost effectiveness, development, design and distribution of CCNOT service across acute paediatric care in the UK. Conclusion Paediatric CCNOT service as a model of service delivery in in acute paediatric care is effective in reducing AE admissions, non-elective admissions and readmissions. It also significantly increases patient and carer satisfaction with care provision for sick children with appropriate conditions in the home environment. Our findings identify key factors that may inform the development of a CCNOT service in acute paediatric care to safely manage children at home. Relevance to clinical practice Delivering acute care within the community such as community home nursing service may reduce demand for unscheduled care and reduce the financial cost to the National Health Service in UK. Paediatric community home nursing service as a model of service delivery within acute paediatric care is effective in reducing AE admissions, non-elective admissions and readmissions. It significantly increases patient and carer satisfaction with care provision for sick children with appropriate conditions in the home environment. Paediatric community home nursing should be implemented with nurses trained in paediatrics and with clear clinical governance, pathways and robust documentation. References Bagust A, Haycox A, Sartain SA, Maxwell MJ, Todd P. Economic evaluation of an acute paediatric hospital at home clinical trial.Arch Dis Child.2002;87:489–492. Department of Health 2011; NHS at Home: Community Children’s Nursing Services. Gibson NP, Jelnek GA, Jiwa M, Lynch A-M. Paediatric frequent attenders at emergency departments: a linked-data population study.J Paediatr Child Heal.2010;46:723–728. Hall D, Sowden D. Primary care for children in the 21st century.BMJ.2005;330:430. Kyle RG,Banks M,Kirk S,Powell P,Callery P.Avoiding inappropriatepaediatricadmission: facilitating General Practitioner referral to Community Childrens Nursing Teams. BMC Family Practice2013 Jan 5;14:4 Sartain SA, Maxwell MJ, Todd PJ, Jones KH, Bagust A, Haycox A, Bundred P. Randomised controlled trial comparing an acute paediatric hospital at home scheme with conventional hospital care.Arch Dis Child.2002;87(5):371–375 Spiers G, Parker G, Gridley K, Atkin KP. The psychosocial experience of parents receiving care closer to home for their ill child.Health Soc Care Comm.2011;19(6):653–660 Supporting Paediatric Reconfiguration: A Framework for Standards RCPCH 2009 Sartain SA, Maxwell MJ, Todd PJ, Haycox AR, Bundred PE. Users’ views on hospital and home care for acute illness in childhood.Health Soc Care Comm.2001;9:108–117. Royal College of Paediatrics and Child Health 2011 Medical Workforce Census Table 1: Outcomes Table 2. Results of the patient experience survey Number of responses: 33 (54% return) Legends: Figure 1: Referral pathway to CCNOT service Figure 2: AE Attendances April 2012-September 2013

Communicating in Health and Social Care Organisations

Communicating in Health and Social Care Organisations Communicating in Health and Social Care Organisations L1. Be able to explore how communication skills are used in health and social care 1.1 Apply relevant theories of communication to health and social care contexts 1.2 Use communication skills in a health and social care context 1.3 Review methods of dealing with inappropriate interpersonal communication between individuals in health and social care settings 1.4 Analyse the use of strategies to support users of health and social care services with specific communication needs There is a multitude of theories that can be used in the communication of health and social care contexts. Gerald Egan developed a theory of communication using an acronym in order to build the Components of communication with others. This was outlined in his book called ‘The Skilled  Helper’. The acronym he developed is, S O L E R. SOLER is often utilized to guide health and social care workers when dealing with vulnerable individuals and also acts as an described technique for active listening. In the sort of nonverbal communication, Soler theory can be valuable when helping another individual as it can make the other party feel cared for, involved in what is going on and feel respected and read. Heavily used in counselling and other areas of Health and Social Care, the theory can also be read by anyone who cares to become a more serious listener. Tuckman’s theory of group formation is essential for health and social care as in most health and social care settings group work is used. This always seems to work and people communicate very well. According to his 5 group interaction stages, teams can get stronger, more productive and efficient. His stage s include Forming The initial stage of team development during which people have not yet gelled together. Everybody is busy discovering their spot in the team, sizing each other up, and asking themselves why they are here. Storming People start to view themselves as part of a squad. Many conflicts or confrontations among team members occur in this stage resulting in some loss of focal point. Norming – At this point, team members begin to arrive together, developing procedures, establishing ground rules, deciding who does what, and how things will be managed. This form is known by a sense of togetherness. Performing This is the last point where the increased focus on both the task, and on team relationships, combines to provide working together well. Public presentation is given up through people working effectively together. And characteristics of effective teamwork will help teams sustain performance. Communication has an essential role in any action that aims to improve health. It is difficult to imagine how a message could be delivered to promote healthy choices if we could not communicate. The communication process is a multi-dimensional transaction influenced by a variety of factors and as a transitional process and in a health context, it is an important part of health and social care contexts. Communication according to Minardi and Reily (1997) is an essential, instrumental and purposeful process. The communication transaction is one of sharing information using a set of common rules (Northouseand Northouse 1998). The basic representative model of communication is commonly conceived as a one-way flow process consisting of a sender, message and receiver. In accession to this, other variables such s understanding by that receiver and feedback to the communicator can also be included. These last two variables are important for health communication as they imply two-way communication, thus making a motion away from the traditional concept of one-way communication towards multi-style communication. Communication in health takes place on many stages, including individual, group, organization, community or mass-media. Communication in health can be defined in much the same way as communication has generally been defined: a transactional operation. The primary dispute in communicating health is that the focus is not a universal one, but one specific to health data. Kreps (2003) summarizes the increase of ‘health’ to the definition of communication as a ‘resource’ that allows health messages (for example prevention, risk or awareness) to be applied in the education and avoidance of ill health. This broad definition incorporates the fact that health communication can take place at many levels and embodies a holistic access to health promotion. In order to deal with inapporiate communications, a successful two-way communication process depends on carefully conveying the message so that the listener understands exactly what we mean as non-verbal behavior may carry more meaning than words.Wen it comes for Speaking, clarifying the meaning with body language, facial expressions and voice to support the words is essential. Litening makes the communication process easier, attention should be given to the speaker, ad letting them finish before respond.The communication channels used is crucial in avoiding inapporiate communications, Face-to-face communication offers the best chance of full understanding, but the written word provides a more permanent record. A phone conversation restricts the effectiveness of body language, but notice tone of voice and speed of delivery, allows to pick up anger or annoyance.Pictures or symbols can be used to clarify communication, especially if either the listener or speaker has a specific commun ication difficulty and expressing emotion or explaining complex issues should be avoided. In order to cater to people with specific communication needs, this can be divided into 2 sections such as assistive technology and human assistance. Within technology softwares and support devices can be used to support people.This can include voice activated softwares, text phones, loop systems and hearing aids.When it comes for human assistance, advocates, translators, interpreters depending on the requirements can be used for communication purposes and to reduce communication barriers I health and social care sectors. L2.Understand how various factors influence the communication process in health and social care 2.1 Explain how the communication process is influenced by values and cultural factors 2.2 Explain how legislation, charters and codes of practice impact on the communication process in health and social care 2.3 Analyse the effectiveness of organisational systems and policies in promoting good practice in communication 2.4 Suggest ways of improving the communication process in a health and social care setting Communicating across cultures is challenging. Each culture has set rules that its members take for granted. Few of us are mindful of our own cultural biases because cultural imprinting begins at a very early age. And while some of a cultures knowledge, principles, opinions, values, phobias, and anxieties are taught explicitly, most of the info is absorbed subconsciously. Within Health and Social care context, intercultural communication is a field of study of importance because of increased globalization and also because of growing workforce who are different ethnically and culturally. Cultures provide people with ways of rememberingways of experiencing, listening, and interpreting the world. Hence the same speech can imply different things to people from different cultures, even when they utter the same speech communication. When the languages are different, and the translation has to be practiced to communicate, the potential for mistakes increases. Stella Ting-Toomey describes thr ee ways in which culture interferes with effective cross-cultural understanding. First is what she calls cognitive constraints. These are the frames of reference or world views that offer a backdrop that all fresh data is comparable to or introduced into. Second are behavior constraints. Each culture has its own regulations about proper behavior which affect verbal and gestural communication. Whether one sees the other individual in the eye-or not; whether one reads what one means overtly or talks around the subject; how close the people stand to each other when they are talkingall of these and many more are rules of politeness which differ from culture to culture. Ting-Toomeys third factor is emotional constraints. Different cultures regulate the showing of emotion differently. Some cultures get very excited when they are deliberating an issue. They cry, they scream, they demonstrate their anger, awe, frustration, and other feelings openly. Other cultures try to hold their emotions hidden, exhibiting or sharing only the rational or factual aspects of the situation. All of these conflicts tend to lead to communication problems. If the masses involved are not cognizant of the potential for such problems, they are even more likely to fall victim to them, although it needs more than awareness to defeat these problems and communicate effectively across cultures. Legislation exists to protect the rights of individuals and promote equality of opportunity for all. As a career, being aware of my rights and those of the people I would care for can help both of us get fair access to things that most people take for granted. This could be public transport, paid employment and health services. In order to prevent discrimination or harassment because of their age, disability or caring role, or for other reasons such as race, sex or sexual orientation the Equality Act was introduced in 2010, strengthens the law in certain situations, including increased protection for disabled people, and new measures protecting the careers of elderly or disabled people. The Data Protection Act 1998 establishes a framework of rights and obligations which are planned to safeguard personal information. This framework balances the legitimate needs of organizations to accumulate and utilize personal data for business and other purposes against the right of individuals to respect for the secrecy of their personal details. The legislation itself is supported by a circle of eight principles, which induce to be complied with. The exemptions either allow for the disclosure of information where there would otherwise be a breach of the Act or allow information to be withheld that would otherwise need to be exposed. Apart from these legislations, Charters such as CQC, Voices into Action, Department of Health Information Charter provide many important knowledge and information in a variety of topics such as public health, social care, national health services in order to communicate to the mass public where information can be passed on a large scale. Codes of practise such as Health and Care Professions Council Standards of Proficiency for Social Workers would ensure that right actions has been taken in order to protect and comply with registration requirements. So, health and adult social care registered providers will have to show that they meet the regulation of different codes to minimise spreading of diseases or infections. When it comes for communications, processes and procedures as of utmost importance for the clear flow of communication among internal as well as external parties involved.In a health and social care context, according to the staff role, responsibilities should be divided and each one shoul take accountability for their own actions.And data protection is essential to protect the confidentiality f the client and this are further strengthened by acts such as the data protection act.According to job role, working instructions should be given to the workers.Policies such as equal opportunites would be needed to help health and social care workers to develop and advance in career while other policies such as safeguarding, anti-bullying would safe guard employees against discrimination and protect them from health and safety issues. In order to improve, there should be reflective practice among all individuals working within the health and social care environment.Special attention should be given towards looking after patients where if client-centred care is developed, this would bring in growth to business.Oranizations should also consider staff development where rewarding and remuneration, career development and staff recognition programmes can increase motivation and lead to more productivity and efficiency of care workers.Collaborative working enviornments should be created where skills and knowledge can be exchanged and information passed out for mass public.And compliance with legislation and policies would improve quality of the services provided while protecting both sides such as the workers and their clients. L3.Be able to explore the use of information and communication technology (ICT) in health and social care 3.1 Access and use standard ICT software packages to support work in health and social care 3.2 Analyse the benefits of using ICT in health and social care for users of services, care workers and care organisations. 3.3 Analyse how legal considerations in the use of ICT impact on health and social care. ICTs can be defined as tools that facilitate communication and the processing and transmission of information and the sharing of knowledge by electronic means. This encompasses the full range of electronic digital and analog ICTs, from radio and television to telephones (fixed and mobile), computers, electronic-based media such as digital text and audio-video recording, and the Internet, but excludes the non ¬electronic technologies.In recent years, health and social work practice has adapted to include new forms of recording and monitoring – including the use of information and communication technologies (ICT’s) and the usage of different softwares in order to increase productivity and efficiency of the workers.Softwares such as MS office is used in creating Powerpoint presentations that will be used in teaching as well as managerial backgrounds, word processing softwares in drafting legal documents, and excel in maintaining customer and client data bases. When considering how these ICT packages are used in a health and social care context,they are used in a variety of ways. In, Medical, health, and healthcare informatics, these are used as skills and tools which enable information to be collected, managed, used and shared to support the delivery of healthcare and to promote health (NHS, 2006). On E-health, the utilization of emerging information and communication technology and software packages, especially the Internet, to improve or enable health and healthcare (Eng, 2001). This has bridged both the clinical and non-clinical sectors and includes equally individual and population health-oriented creatures. And finally the health system where these are used in all activities whose primary purpose is to promote, restore or maintain health. This includes, but is not limited to, the preventive, curative and palliative health services provided by the health care system (WHO, 2000). ICTs have clearly made an impact on health care. They have Improved dissemination of public health information and facilitated public discourse and dialogue around major public health threats while enabling remote consultation, diagnosis and treatment through telemedicine. Facilitated collaboration and cooperation among health workers, including sharing of learning and training approaches are supporting more effective health research and the dissemination and access to research findings which have strengthened the ability to monitor the incidence of public health threats and respond in a more timely and effective manner while also improving the efficiency of administrative systems in health care facilities. A wide range of stakeholders within the health and social care industry are benefited, in the developing world are potential beneficiaries of ICTs. They are from a top level to a grass root level giving out services to the public .They include International agencies (WHO, UNAIDS), International NGOs, Government ministries, Provincial hospitals and health departments, health workers, doctors, community leaders, patients and citizens. According to WHO, the use of ICTs in health is not merely about technology (Dzenowagis, 2005), but a means to reach a series of desired outcomes, such as health workers making better treatment decisions and hospitals providing higher quality and safer care. People now can make informed choices about their own health and due to this government also becoming more responsive to health needs where national and local information systems supporting the development of effective, efficient and equitable health systems help policy makers and the public awareness of health risks. And this has made people have the information and knowledge they need for better health. But when considering how legal legislations are impacting the usage of ICT. I belive they do more good than harm . With so many people using computers today, and with many of the computers connected to the internet, many users worry that others will misuse their computers and, e.g. steal their data to commit fraud. The Data Protection Act aims to protect the rights of the owners of the data. It does not actually protect the data. The Act sets out rules on how the data should be stored and used and provides a means for the owners of the data to complain and sometimes to claim compensation if their data is misused.This gives privacy for people involved in health and social care sector as patient information, client information can be protected from going nto wrong hands. Almost everyone, not just all employees and employers, have a duty under the Health and Safety at Work Acts to work and behave safely; also the Act makes it illegal to act recklessly or intentionally act in such a way as to endanger yourself or others. Employees must take reasonable care for their  own and others safety and cooperate with their employers in doing so.Ass unless proper precautions are taken place, injuries can occour which can have huge impacts. Injuries such as Repetitive Strain Injury (RSI) are common and are caused by the repetitive clicking of the buttons of a mouse or a keyboard and shows itself as pain in the arms. It is not certain that RSI or CTS are actually caused by repetitive actions when using computers, but these actions do seem to make the conditions worse. Aside from this Headaches are frequently induced by troubles with vision, Neck or back pain may be linked with incorrect postures or Eyestrain or sore eyes may be induced by using computers for long periods. But not only these, using computers can also have physical harm if we are not sensible and under the statute laws of health and social care, cautions are taken place in creating awareness ad reducing these kind of situations among employees, patients and other involved parties an thanks t proper legislations this is a success.

Life Os Freud Essay -- essays research papers fc

Sigmund Freud is a name that to most of us sounds familiar. To many, he is known as the father of Psychology. He was one of the most influential figures in the twentieth century (B: 430). His theories revolutionized the world, and he founded his own school of Psychology. Although some regarded his work with hostility and disbelieve, many people still follows his believes and teachings until this day (A). But what about the man himself, his life, his family, his work and his studies? Next will find a brief story about him. Sigismund Scholomo Freud was born on May 6, 1856 in Freiberg, Moravia (this day it’s called Pribor in the Czech Republic) (A). Son of Jacob Freud and his third wife Amalia (which was 20 years younger), he was the first of a family of seven children (A). When he was three years old, fleeing from the anti-Semitic riots then raging in Freiberg, his family moved to Leipzig, Germany. A year later they moved again to Vienna, where he lived there until the year prior to his death (1938)(C). Freud was extremely bright and ambitious. He changed his name to the abbreviation we all know him by in 1877 (B: 430). Although Freud’s ambition from childhood had been a career in law, he decided to become a medical student shortly before he entered Vienna University in 1873 (C). As a student, he began research work on the central nervous system, guided by Ernst von Brucke (A). He graduated as a physician in 1881, and proved to be an outstanding physiological researcher (B: 430). Early in his career, he was among the first to study a new drug that had anesthetic and mood altering effects, know as cocaine. Although he discovered cocaine’s anesthetic properties, one of his colleagues received credit for his work, thing that upset him a lot. And to increase his disappointment, his enthusiasm quickly faded when he realized that this new drug was addictive (D: 522-523). Although he left Freiberg as a young child, escaping from the anti-Semitic movement, he still had to deal with a lot of that bad acceptance in his new home. In Vienna, prospects for an academic career in scientific research were very poor for a Jew. So he gave up physiological research for a private practice in neurology, specializing in nervous disorders (A, B: 430). While this was happening, Freud got married to Martha Bernays in 1886. The couple had six children, and the youngest one, A... ... daughter Anna was detained for questioning by the Gestapo, Freud decided to move his family to England (B: 433). A year later, his cancer returned. This time it took its toll. Sigmund Freud died in England at the age of 83 (A).   Ã‚  Ã‚  Ã‚  Ã‚  He created an entirely new approach to the understanding of human personality by his demonstration of the existence and force of the unconscious. Also, he founded a new medical discipline and formulated basic therapeutic procedures that in modified form are applied widely in the present-day treatment of neuroses and psychoses. Although never accorded full recognition during his lifetime, Freud is generally acknowledged as one of the great creative minds of modern times. Today, his legacy continues to influence psychology, philosophy, literature and art (B: 432, C). Bibliography. - A.- Http//www.geocities.com/Eureka/Promenade/1919. B.- Psychology, second edition, by Hockenbury & Hockenbury. C.- Microsoft Encarta Encyclopedia 2000 D.- Adjustment & Growth in a Changing World, fifth edition, by Napoli, Kilbride and Tebbs. E.- Elementary Principles of Behavior, fourth edition, by Malott, Malott and Trojan.